Peter Merchant Ltd

Hello, I've just found a Long Service award belonging to my great grandmother, for a company called Peter Merchant Limited. I know it was in operation around the time of WW2. Does anyone know what / where they were based? She lived in Ryton on Dunsmore so I'm guessing Coventry, but can't find anything so far. Thank you.

Hello, this Peter Merchant is listed in the 1957/8 directory. Hope it helps.

There are references in the 1950s to them operating the canteen at Massey Ferguson, and this advert appears in the CET IN 1960:

Thank you both for the replies. We've found it was the canteen at Rootes at Ryton where my great grandmother worked in catering. I've found another photo with the Rootes brothers presenting an award. Thanks for the responses, tallies with what Midland Red has also found.